As one might expect, this idea didn’t go over well with AMC customers, and no amount of movie theater popcorn will be able to convince them to get over it.įunnily enough, AMC’s popcorn idea doesn’t seem to be much more appreciated than their tiered ticket pricing. The tiers seem to be pretty clearly based on how well one can see and enjoy the movie on the screen, with the best seats with a direct view costing more and the crappy, neck-craning seats being cheaper. At the beginning of February, AMC was met with a huge backlash when it tried to implement a tiered ticket pricing system in which moviegoers would pay different prices for tickets based on where their seat was in the theater. Last year, AMC hired Ellen Copaken, the former executive of Pepsico, Frito-Lay, and Hostess Brands, to help with their growth strategy, which helped them to kick things into high gear and find the perfect store to sell their product.Īside from AMC’s popcorn, the movie theater chain has been trying other ways to attract customers… even if they haven’t all been working out so well. While it may seem a bit out of the blue, this AMC popcorn plan has actually been in motion behind the scenes since 2021, when the movie theater brand made a promise to its investors to bring the taste of movie theater snacks into people’s homes. “We could not have found a better partner than Walmart for this important extension of the AMC experience into the home,” Aron said. This new initiative will start with 2,600 Walmart locations carrying AMC’s popcorn and then expand into other stores later in the year. They will all give you the “authentic taste of real movie theatre popcorn,” says Aron.
The ready-made popcorn will run you $3.98 per bag, while the microwave version should run around $4.98 for a pack of six. It will also be available in both ready-to-eat bags and microwavable packages. AMC popcorn will come in three flavors: Classic Butter, Extra Butter, and Lightly Salted.
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